On October 15th, 2014 Eligible Magazine attended the Hendrixroe Fashion Event in Yorkville.
HENDRIXROE is the passion of up and coming Canadian based fashion designer, Jordan Erin McKay (Jem). Jem has created the HENDRIXROE fashion label and associated “By Appointment Only” fashion boutique to appeal and cater to an affluent and trend setting clientele. Coming from a business background, Jem decided to pursue her long time dream of fashion designing. She believes all women should have access to beautiful high quality garments at affordable prices.
Jem is pleased to be collaborating with popular and well known Vancouver, Canada fashion designer, David Jack. David was born and influenced in the fashion city of London, England and pursued his dream career to change the view of fashion in women by attending Illustration at Emily Carr, followed by the Fashion Design Program at Blanche MacDonald in 2007.